Why daily PPC audits matter

A weekly audit catches the leak. A daily audit stops it.

Manual Google Ads audits take 2–4 hours per account — and most teams do them quarterly, if at all. By then, an out-of-stock winner has burned through $2,000 in clicks, a 30%-CPA mobile bid has eaten last week's profit, and a 19%-converting search term has been wasting impressions in the wrong campaign for 60 days.

Adtunez audits every campaign, ad group, keyword, product and placement in your account every 24 hours. When something breaks, you know within a day — not a quarter.

✓Catches issues within 24 hours, not 3 months later
✓Ranks every finding by dollar impact — you fix what matters
✓Reports the same way every time — no analyst variance

Adtunez Account Issues page showing all 13+ Google Ads audit checks ranked by dollar impact in one consolidated view

What our PPC audit tool checks

13+ audit checks — every campaign, every day.

Every category your manual auditor wishes they had time for. Tap any to zoom in.

Cost reduction

CHECK 01

Device CPA Imbalance

Surfaces every campaign where Mobile, Desktop, or Tablet CPA is 25%+ higher than another device — with the exact CPA gap and difference percentage.

Cost reduction

CHECK 02

High Spend Keyword with 0 Conversions

Any keyword spending more than 20% of campaign budget with zero conversions in the last 30 days. The dollars wasting in plain sight.

Quality issue

CHECK 03

Missing Campaign Assets

Headlines, descriptions, business names, logos, ad images — every required asset Google wants but your campaign doesn't have. Visibility and CTR are leaking.

Growth opportunity

CHECK 04

Promote High-Converting Search Terms

Search terms generating conversions but never added as keywords. Promote, raise bids, capture share before competitors do.

Budget efficiency

CHECK 05

Top Performing Landing Pages

Which landing pages drive your conversions, and which ones burn budget without converting. Useful for shifting spend toward proven pages.

Quality issue

CHECK 06

Ad Copy Issues (High & Low CPA)

Ad groups with fewer than 2 ads (low coverage) and individual ads with CPA 25%+ above account average. Both bleed money quietly.

Ad Copy Issues audit showing ads with high CPA above account average for charcuterie catering and grazing board campaigns

Plus 7 more audit checks: Out-of-Stock Winners · PMax Mobile App Placements · Product Budget Dominance · Ad Group Keyword Overload · Campaign / Ad Group Not Spending · Top Performing Landing Pages · AI optimization recommendations.

Manual audit vs. Adtunez

Same checks. 10× faster. Every day.

2-4 hrs

manual audit time per account

5 min

first scan with Adtunez (then daily, automated)

cost for first 15 days

A manual audit catches what's happened. Adtunez catches what's happening. When a product goes out of stock Monday morning, you know by Monday evening — not when next quarter's report lands.

The Google Ads audit tool that scans your account daily.