Home · Solutions · Automotive · Google Ads Audit

The Automotive Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your account, see every issue in 5 minutes. Adtunez is the automated Google Ads audit tool for automotive businesses — auto repair, ceramic coating, car detailing, glass repair, brake repair, dealerships, mobile mechanics, parts and accessories. Automotive accounts have unique waste patterns: service-based local intent mixed with high-CPC commercial product campaigns. Adtunez audits daily, surfaces every PMax mobile-app waste placement, every device-CPA imbalance, every zero-converter — ranked by dollar impact. Lower CPA, higher ROAS, single-window dashboard. No agency. Just the audit.

30+
automotive accounts
$2.6K
avg. monthly waste found
Daily
audit cadence
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your automotive Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Automotive businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every automotive account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ automotive clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which automotive accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple automotive brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • Issue counts per account — sort to find the worst offenders
  • Cost, ROAS, CPA, conv at the account level — trend over time built in
  • Click any account to drill into its full issue list ranked by dollars
  • Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Automotive businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Automotive Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for automotive accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for automotive

Automotive Google Ads accounts mix local service + commercial. Each leaks differently.

Automotive accounts often run two completely different campaign types under one Google Ads roof. Local service campaigns ("brake repair near me", "mobile mechanic [city]") on one side. Commercial product campaigns ("dash cams", "GPS trackers", "ceramic coating kits") on the other. The waste patterns differ wildly — and most generic audit tools miss them.

Local service campaigns leak through device-CPA imbalances (auto searches are 80%+ mobile) and zero-conversion long-tail. Commercial product campaigns leak through PMax mobile app placements — impressions burned on Solitaire, Mahjong, CBS Sports, and other trash apps where no one is shopping for dash cams. Both compound for months without a daily audit.

Adtunez audits both, daily. Sign up, connect your account, and within 5 minutes you have a ranked view of every local service zero-converter, every PMax app placement waste, and every device-CPA imbalance. 5-minute signup. 13+ checks. No agency, no services.

01

Local service zero-converters

Service keywords like "brake repair [city]" burning budget for 30 days with zero conversions — surfaced and ranked by absolute dollars. Catches them within 24 hours of the spend pattern emerging.

02

PMax mobile app placement waste

Auto parts and accessories sold via PMax often waste impressions on Solitaire, Mahjong, and CBS Sports apps. We surface every offending placement, ready to exclude with a single click.

03

Device CPA on mobile-heavy auto searches

Auto repair searches are 80%+ mobile. When mobile CPA exceeds desktop by 25%+, we flag the campaign — a common signal of bid-modifier issues that compound CPA inflation across the account.

What the audit catches in automotive accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Cost reduction
01  ·  Device CPA Imbalance

Mobile CPA on local service searches

Auto repair searches are 80%+ mobile. We flag any campaign where mobile CPA exceeds desktop by 25%+ — a common signal of bid-modifier issues. Recommended action included so you can fix same day.

Adtunez automotive Google Ads audit screenshot showing device cpa imbalance
Cost reduction
02  ·  PMax Mobile App Placements

PMax wasting on mobile games

Auto parts and accessories sold via PMax often waste impressions on Solitaire, Mahjong, and CBS Sports apps. We surface every offending placement, ready to exclude in a single click. The most common PMax waste pattern in automotive.

Adtunez automotive Google Ads audit screenshot showing pmax mobile app placements
Cost reduction
03  ·  High Spend Keyword with 0 Conversions

Service keywords with zero conversions

Service keywords like "brake repair [city]" burning budget for 30 days with zero conversions — surfaced and ranked by absolute dollars wasted, with full campaign context.

Adtunez automotive Google Ads audit screenshot showing high spend keyword with 0 conversions
Growth opportunity
04  ·  Promote High-Converting Search Terms

Long-tail auto searches converting

Long-tail searches like "macbook screen repair near me" or "mobile mechanic same day" converting at high rates but sitting un-promoted. Every one ready to be added as a keyword.

Adtunez automotive Google Ads audit screenshot showing promote high-converting search terms
Budget efficiency
05  ·  Product Budget Dominance

Top auto parts eating 80% of spend

For auto parts retailers running Shopping or PMax, 3 SKUs often eat 80% of spend. Adtunez surfaces the cost-per-conversion and conv-value-per-cost so you can rebalance.

Adtunez automotive Google Ads audit screenshot showing product budget dominance
Full account scan
06  ·  Complete Account Issues View

Every automotive issue, ranked

The full Adtunez audit output. Every issue category, every campaign, every dollar at stake. Refreshed every 24 hours after you connect your automotive Google Ads account.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Automotive businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the automotive account

The full automotive audit list

From repair shops to dealerships. We audit Google Ads for them all.

Whatever automotive niche you are running Google Ads for, Adtunez applies the same 13+ audit checks. Sign up, connect, audit. Daily monitoring after.

Auto Repair Ceramic Coating Car Detailing Car Glass Repair Sell Trash Car Parts and Accessories Windshield Repair Brake Repair Air Conditioning Service Engine Repairs Suspension Repair Oil Changes Tire Services Vehicle Diagnostics Vehicle Preventative Maintenance Car Emergency Services Vehicle Security Systems Dash Cams GPS Trackers Used Cars New Cars New Vehicles Used Vehicles for Sale Mobile Mechanic Services
Audit tool vs hiring an agency

Why Automotive Audit teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some automotive brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many automotive teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common automotive audit questions, answered.

Is Adtunez an automotive marketing agency?

No. Adtunez is a read-only automated audit tool, not an agency. We do not run campaigns, make changes, or manage budgets. We scan in read-only mode and surface issues. Your team or your existing agency makes the changes.

How fast do I see audit results after signing up?

5 minutes. Sign up, OAuth into your Google Ads account, the first scan completes within minutes. Every issue is surfaced and ranked by dollar impact. Daily re-scans run automatically after.

Will the audit catch PMax mobile app placement waste?

Yes — this is one of our most popular checks. We surface every Performance Max placement on mobile apps like Solitaire, CBS Sports, Mahjong, and Bridge Base, with the impressions and (where available) cost. Ready to exclude in a single click.

Does this work for car dealerships running multiple campaign types?

Yes. Dealerships often run inventory PMax + service Search + parts Shopping all in one account. Adtunez audits each campaign type with the same 13+ checks plus account-level patterns like budget dominance and ad group keyword overload.

Can mobile mechanics use this on a single Google Ads account?

Yes. The Starter plan ($79/month) covers up to 5 accounts and includes the full audit toolset. Perfect for solo mechanics, mobile-only operators, and small shops.

Will the audit catch auto-parts product feed issues?

Yes. We audit Shopping and PMax product feeds for out-of-stock winners, product budget dominance, and missing/deprecated product attributes. Particularly useful for auto-parts retailers managing large catalogs.

How does the audit handle multi-location auto repair brands?

The Agency plan covers unlimited accounts at volume pricing. Each location gets its own audit with all 13+ checks, plus a multi-account dashboard for comparing locations side by side and a period comparison view for tracking trends.

How does the audit increase ROAS for automotive accounts?

By promoting long-tail converting search terms (mobile mechanic same-day variations, common repair queries), reallocating budget away from product budget dominators, and surfacing landing page winners. Plus the PMax exclusions free up budget that goes back into productive campaigns.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

No credit card required Read-only OAuth access Cancel anytime

Audit your automotive Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Automotive. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.