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The Real Estate Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, link your account, see every leak in 5 minutes. Adtunez is the automated Google Ads audit tool for real estate businesses — agents, brokerages, property management, commercial real estate, rentals, office space. Real estate has some of the highest CPCs on Google Ads. We have seen accounts where keywords like "[city] real estate" burn $2,000+ in 30 days with zero conversions. Adtunez catches the leaks within 24 hours, ranks them by dollar impact, and surfaces the changes that lower your CPA and raise your ROAS — in a single-window dashboard. No agency, no services, no calls.

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30+
real estate accounts
$45
avg. CPC in this vertical
$3.4K
avg. monthly waste found
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your real estate Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Real Estate businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every real estate account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ real estate clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which real estate accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple real estate brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • ✓Issue counts per account — sort to find the worst offenders
  • ✓Cost, ROAS, CPA, conv at the account level — trend over time built in
  • ✓Click any account to drill into its full issue list ranked by dollars
  • ✓Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Real Estate businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Real Estate Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for real estate accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for real estate

Real estate Google Ads waste is $30-click shaped. Audit it daily.

In real estate, a single click can cost $30-$70. We have seen accounts where keywords like "san miguel real estate california" or "houses for sale [city]" burn $2,000+ in 30 days with zero conversions — because the keyword brings researchers, not buyers. The most common waste pattern in real estate is not a bad keyword; it is a perfectly normal keyword that quietly stops converting after the listings turn over.

Compounding the issue: real estate landing page performance shifts constantly as inventory changes. Your /neighborhoods/[area] page driving a 7% conv rate this month might be at 0% next month after the inventory turned. Without daily landing-page audits, spend continues flowing to losing pages for weeks.

Adtunez audits both: zero-converter keywords ranked by absolute dollars, and landing pages ranked by conv rate vs spend. Sign up, connect your account, and within 5 minutes you have the full picture. 5-minute signup. Daily monitoring. Read-only. No services.

01

$2,000/month zero-converter keywords

Real estate keywords like "[city] real estate" can burn $2,000+ over 30 days with zero conversions because the search intent is research, not purchase. Daily audit catches the spend pattern within 24 hours of it appearing.

02

Landing page drift on neighborhood pages

Your /neighborhoods/[area] page driving 7% conv rate quietly going to 0% as inventory turns. We surface conv rate and CPC by URL so you can shift spend to current winners and pause non-performers.

03

Long-tail searches converting but not promoted

Search terms like "[city] real estate listings under $500K" converting but never added as keywords. The impression share leaks to competitors until a daily audit catches it. New ones surface every audit pass.

What the audit catches in real estate accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Cost reduction
01  ·  High Spend Keyword with 0 Conversions

Real estate keywords burning $2,000/month

Real estate keywords like "san miguel real estate" burning $2,000+ over 30 days with zero conversions — surfaced and ranked by absolute dollars wasted, with campaign and ad group context, ready to pause or restructure.

Adtunez real estate Google Ads audit screenshot showing high spend keyword with 0 conversions
Growth opportunity
02  ·  Top Performing Landing Pages

Best neighborhood pages losing volume

Your /neighborhoods page driving 7% conv rate while /home-search wastes spend with 0% conv. Adtunez surfaces conv rate and CPC by landing page URL so you can shift spend to actual winners and stop funding losers.

Adtunez real estate Google Ads audit screenshot showing top performing landing pages
Growth opportunity
03  ·  Promote High-Converting Search Terms

Long-tail searches ready to promote

Search terms generating real estate leads but never added as keywords — we surface every one ready to be promoted to a high-intent ad group, with conv rate, cost, and click history.

Adtunez real estate Google Ads audit screenshot showing promote high-converting search terms
Cost reduction
04  ·  Device CPA Imbalance

Mobile vs desktop on real estate searches

Real estate research is mostly mobile. Booking-intent searches skew desktop. When mobile CPA outpaces desktop by 25%+, we flag the campaign with bid-modifier recommendations.

Adtunez real estate Google Ads audit screenshot showing device cpa imbalance
Quality issue
05  ·  Missing Campaign Assets

Trust assets your real estate ads lack

Real estate buyers research extensively before clicking. Missing logos, business names, descriptions, and ad images directly hurt CTR and inflate CPC. Adtunez ranks every campaign by asset completion percentage.

Adtunez real estate Google Ads audit screenshot showing missing campaign assets
Full account scan
06  ·  Complete Account Issues View

Every real estate issue, in one screen

The full Adtunez audit output for real estate accounts. Every issue category, every campaign, every dollar at stake. Refreshed every 24 hours after you connect.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Real Estate businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the real estate account

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The full real estate audit list

From home sales to commercial real estate. We audit them all.

Whatever real estate niche you are running Google Ads for, Adtunez applies the same 13+ checks against your account. Sign up, connect, audit complete in 5 minutes.

Home Sale Services Commercial Real Estate Rental Service Property Management Office Space Real Estate Agents Brokerages Realtors Multi-Family Rentals Vacation Rentals Land Sales New Construction Luxury Real Estate Investment Properties
Audit tool vs hiring an agency

Why Real Estate Audit teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some real estate brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many real estate teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common real estate audit questions, answered.

Is Adtunez a real estate marketing agency?

No. Adtunez is a read-only automated audit tool, not an agency. We do not run campaigns, manage budgets, or make changes. We connect, scan, surface issues. Your team or your existing agency makes the decisions. No retainer, no minimum commitment.

How fast do I see results after signing up?

5 minutes. Sign up, OAuth into your Google Ads account, the first scan runs immediately. Every issue is ranked by dollar impact on the first dashboard load. Daily re-scans after.

Will the audit work for a single real estate agent?

Yes. The Starter plan ($79/month) covers up to 5 Google Ads accounts and includes the full audit toolset. Perfect for solo agents, small teams, or franchise locations — the price scales appropriately.

Can brokerages audit multiple agent accounts?

Yes. The Agency plan covers unlimited accounts with volume pricing at 10/25/50/100+ accounts. Multi-account dashboard included so you can see issue counts and waste totals across every agent campaigns at a glance.

Does the audit help with rental property campaigns?

Yes. Rental campaigns suffer from the same waste patterns as sales campaigns — zero-converter keywords, landing page drift, missing assets. The audit applies all 13+ checks regardless of property type.

What if I run different campaigns for sales, rentals, and commercial?

No problem. Adtunez audits each campaign individually. A multi-line real estate account running ads for sales + rentals + commercial gets each audited separately, plus account-level checks like budget pacing and ad group keyword overload.

How is this different from Google built-in recommendations?

Google recommendations push you toward more spend (broader match, higher budgets) because Google revenue scales with yours. Adtunez surfaces issues ranked by dollars they are costing you — including issues Google never flags, like landing page drift, zero-conv keyword spend, and PMax mobile app waste.

How does the audit lower real estate CPA?

Three main levers: pausing $30-$70 CPC zero-converter keywords (the biggest CPA inflator in real estate), fixing device CPA imbalances on mobile-heavy searches, and surfacing landing page drift so you stop funding losing neighborhood pages. All three visible in the audit dashboard 5 minutes after signup.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

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✓ No credit card required ✓ Read-only OAuth access ✓ Cancel anytime

Audit your real estate Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Real Estate. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.

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