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The Lawyer Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your firm's account, see every leak in 5 minutes. Adtunez is the automated Google Ads audit tool for law firms — family law, personal injury, real estate law, criminal defense, dispute resolution, fire and smoke claims, estate planning. Legal Google Ads has the highest CPCs in the entire ad system. A single bad keyword can burn $500 in clicks. Adtunez audits daily, ranks every leak by dollar impact, and surfaces the changes that lower your CPA and raise your ROAS — in a single-window dashboard. No agency, no services. Just the audit.

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17+
law firm accounts
$120
avg. CPC in this vertical
$5.8K
avg. monthly waste found
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your legal Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Legal & Lawyers businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every legal account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ legal clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which legal accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple legal brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • ✓Issue counts per account — sort to find the worst offenders
  • ✓Cost, ROAS, CPA, conv at the account level — trend over time built in
  • ✓Click any account to drill into its full issue list ranked by dollars
  • ✓Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Legal & Lawyers businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Legal & Lawyers Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for legal accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for legal

Legal CPCs are brutal. Audits should be daily.

Personal injury keywords routinely cost $80-$200 per click. Mass tort campaigns see $400+ CPCs. At those rates, a quarterly audit is malpractice — you can lose $50,000 in waste between manual reviews. The arithmetic is brutal: at $150 CPC, just 10 wasted clicks per day is $45,000 a month gone.

Most legal Google Ads waste comes from three places. First, zero-conversion keywords — a single high-CPC keyword burning $5,000/month before anyone notices. Second, missing assets crushing CTR — legal CTR is already brutal, missing logos and descriptions make it worse and inflate CPC across the campaign. Third, ad copy with high CPA — one ad in a group consistently underperforming the others, dragging the whole campaign average down.

Adtunez catches all three daily. Sign up, connect your firm Google Ads account, and within 5 minutes you have every leak ranked by absolute dollars. 5-minute signup. Daily monitoring. Read-only. No services or agency calls.

01

$5,000/month zero-converters

A legal keyword with zero conversions in 30 days might have burned $5,000 at $150 CPCs. Adtunez surfaces every one ranked by absolute dollars wasted — the only metric that matters at these CPCs.

02

Missing assets compounding CTR damage

Legal CTR is already low. Missing headlines, descriptions, business names crush it further and inflate CPC across the campaign. We surface every missing asset by campaign with completion percentages.

03

Ad copy outliers

When one ad in an ad group has CPA 25%+ above account average at $150 CPCs, it bleeds budget catastrophically. We surface every offending ad with the exact CPA gap and the account average it is underperforming.

What the audit catches in legal accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Cost reduction
01  ·  High Spend Keyword with 0 Conversions

$5,000/month legal zero-converters

A legal keyword with zero conversions in 30 days at $150 CPCs has burned $5,000 in clicks. Adtunez surfaces every one ranked by absolute dollars wasted, with campaign and ad group context, ready to pause.

Adtunez legal Google Ads audit screenshot showing high spend keyword with 0 conversions
Quality issue
02  ·  Ad Copy Issues (High CPA)

Legal ad copy with CPA above average

When one ad in a group has CPA 25%+ above account average at $150 CPCs, it bleeds budget catastrophically. Adtunez surfaces every offending ad with the exact gap, campaign, and ad group context.

Adtunez legal Google Ads audit screenshot showing ad copy issues (high cpa)
Quality issue
03  ·  Missing Campaign Assets

Trust assets your law firm ads lack

Legal CTR is already low. Missing headlines, descriptions, business names crush it further and inflate CPC across the campaign. We surface every missing asset by campaign with completion percentages.

Adtunez legal Google Ads audit screenshot showing missing campaign assets
Quality issue
04  ·  Ad Copy Issues (Low Coverage)

Ad groups with fewer than 2 ads

Ad groups with fewer than 2 ads cannot A/B test, cannot optimize, cannot recover from a single underperformer. Adtunez surfaces every ad group with low ad coverage so you can fill the gaps.

Adtunez legal Google Ads audit screenshot showing ad copy issues (low coverage)
Growth opportunity
05  ·  Promote High-Converting Search Terms

High-converting legal searches ignored

Search terms generating leads but never added as keywords — in legal, this is huge. Every one ready to be promoted to a high-intent ad group with controlled match types.

Adtunez legal Google Ads audit screenshot showing promote high-converting search terms
Full account scan
06  ·  Complete Account Issues View

Every legal issue, ranked by dollars

The full Adtunez audit output for law firms. Every issue category, every campaign, every dollar at stake. Refreshed every 24 hours after you connect.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Lawyer businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the legal account

Run my free audit See pricing
The full legal practice audit list

From injury law to estate planning. We audit them all.

Whatever practice area you are running Google Ads for, Adtunez applies the same 13+ audit checks. Sign up, connect, audit complete in 5 minutes.

Family Law Personal Injury Lawyer Real Estate Lawyer Defense Law Criminal Law Dispute Law Fire and Smoke Claims Insurance Claims Will Creation Estate Planning Mass Tort Employment Law Immigration Law Tax Law Bankruptcy Law Workers Compensation
Audit tool vs hiring an agency

Why Lawyer Audit teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some legal brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many legal teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common legal audit questions, answered.

Is Adtunez a legal marketing agency?

No. Adtunez is a read-only automated audit tool, not an agency. We do not run campaigns, manage budgets, or make changes. We scan in read-only mode and surface issues for your firm or existing agency to act on.

How quickly do I see results after signing up?

5 minutes. Sign up, OAuth into your Google Ads account, the first scan runs immediately. Every issue is ranked by absolute dollar impact — the only metric that matters at $150+ CPCs.

Can solo practitioners use this on a single account?

Yes. The Starter plan ($79/month) covers up to 5 Google Ads accounts and includes all 13+ audit checks. 15-day free trial, no credit card required.

Does this work for multi-location law firms?

Yes. The Agency plan covers unlimited accounts at volume pricing. Multi-account dashboard included for comparing offices and practice areas side by side, plus the period comparison view for tracking trends across the firm.

Will the audit catch issues across different practice areas in one account?

Yes. Adtunez audits each campaign and ad group separately. A firm running ads for family + injury + estate planning gets each audited individually, with practice-area-specific waste patterns surfaced.

Is the audit safe to run during active mass tort campaigns?

Yes. Adtunez is read-only. We never push changes to your campaigns. Mass tort campaigns continue running normally during and after the audit. We only surface issues for your team to evaluate.

How is this different from hiring a paid search consultant?

A consultant audits monthly or quarterly at $300-$500/hour. Adtunez audits daily, automated, at $79/month. Consultants are useful for strategy and complex implementations. The audit tool catches the day-to-day waste between consultations.

How does the audit lower legal CPA specifically?

At $150+ CPCs, the biggest CPA reduction lever is pausing zero-converter keywords fast. The audit surfaces every one within 24 hours of the spend pattern emerging — before it has time to burn $5,000+. Second lever: ad copy outlier removal so the worst-performing ads stop dragging the campaign average. Third: missing-asset CTR recovery to lower CPC across the board.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

Start 15-day free trial
✓ No credit card required ✓ Read-only OAuth access ✓ Cancel anytime

Audit your legal Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Legal & Lawyers. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.

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