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The Education Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your account, see every leak in 5 minutes. Adtunez is the automated Google Ads audit tool for education businesses — online courses, learning centers, programming bootcamps, AI/data science programs, online tutoring, game development, mathematics. Education accounts compete with billion-dollar competitors. Every dollar wasted is one your competitor will spend better. Adtunez audits daily, ranks issues by dollar impact, and shows the path to lower CPA and higher ROAS in a single-window dashboard. No agency, no services, just the audit.

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12+
education accounts
$1.8K
avg. monthly waste found
5 min
from signup to first audit
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your education Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Education businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every education account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ education clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which education accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple education brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • ✓Issue counts per account — sort to find the worst offenders
  • ✓Cost, ROAS, CPA, conv at the account level — trend over time built in
  • ✓Click any account to drill into its full issue list ranked by dollars
  • ✓Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Education businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Education Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for education accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for education

Education Google Ads compete with VC-funded giants. Audit every dollar.

Education ad accounts compete with the biggest Google Ads spenders on the planet — Coursera, Udemy, Khan Academy, Codecademy, Brilliant, Duolingo. They have bigger budgets, more conversion data, and dedicated PPC teams running daily optimizations. The only way to compete is to make every dollar count, every day.

The most common waste pattern in education accounts is not a bad keyword — it is a perfectly normal keyword that brings researchers, not buyers. Someone searching "python bootcamp" might be comparing 20 options before deciding. They click your ad. They click 19 others. You pay $40 for a researcher click that converts at 1%. Multiplied across hundreds of competitor-research keywords, that is thousands of dollars/month leaking quietly.

Adtunez catches it daily. Sign up, connect your account, and within 5 minutes you have a ranked view of every zero-converter keyword, every long-tail conversion sitting unpromoted, and every landing page drifting on conv rate. 5-minute signup. 13+ checks. Daily monitoring. No agency.

01

Brand-research zero-converters

Course keywords burning $200+ over 30 days with zero conversions — often researchers comparing your course to a giant. Daily audit catches the pattern within 24 hours of it appearing.

02

Long-tail conversions hidden

Long-tail course searches like "macbook screen replacement training" converting at 200% sitting un-promoted. The big brands miss these. You should not.

03

Top course pages drifting

Your /python-bootcamp page driving 7% conv rate while /home-search wastes spend at 0%. We surface conv rate and CPC by URL so you can shift to winners.

What the audit catches in education accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Growth opportunity
01  ·  Promote High-Converting Search Terms

Long-tail course conversions ignored

Long-tail course searches like "macbook screen replacement training" converting at 200% sitting un-promoted. Adtunez surfaces every one ready to be added as a keyword with conversion rate, cost, and click data.

Adtunez education Google Ads audit screenshot showing promote high-converting search terms
Growth opportunity
02  ·  Top Performing Landing Pages

Your best course pages drifting

Your /python-bootcamp page driving 7% conv rate while /home-search wastes spend at 0%. Adtunez surfaces conv rate and CPC by URL so you can shift spend to winners.

Adtunez education Google Ads audit screenshot showing top performing landing pages
Cost reduction
03  ·  High Spend Keyword with 0 Conversions

Brand-research zero-converters

Course keywords burning $200+ over 30 days with zero conversions — often researchers comparing your course to a giant. Adtunez surfaces every one ranked by dollars wasted.

Adtunez education Google Ads audit screenshot showing high spend keyword with 0 conversions
Cost reduction
04  ·  Device CPA Imbalance

Mobile vs desktop on course searches

Course research is mostly mobile. Enrollment skews desktop. When mobile CPA outpaces desktop by 25%+, we flag the campaign with bid-modifier recommendations.

Adtunez education Google Ads audit screenshot showing device cpa imbalance
Quality issue
05  ·  Missing Campaign Assets

Trust assets your course ads lack

Education customers compare 20+ options before deciding. Missing logos, descriptions, business names directly hurt CTR and inflate CPC. Adtunez ranks every campaign by completion.

Adtunez education Google Ads audit screenshot showing missing campaign assets
Full account scan
06  ·  Complete Account Issues View

Every education issue, ranked

The full Adtunez audit output. Every issue category, every campaign, every dollar at stake. Refreshed every 24 hours after you connect.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Education businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the education account

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The full education audit list

From tutoring to AI courses. We audit Google Ads for them all.

Whatever education niche you are running Google Ads for, Adtunez applies the same 13+ checks. Sign up, connect, audit complete in 5 minutes.

Learning Centre Programming Courses AI Courses Data Science Courses Online Tutoring Game Development Mental Health Education Mathematics Courses Coding Bootcamps Online Schools K-12 Tutoring Test Prep Language Learning Continuing Education Professional Certifications
Audit tool vs hiring an agency

Why Education teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some education brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many education teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common education audit questions, answered.

Is Adtunez an education marketing agency?

No. Adtunez is a read-only automated audit tool, not an agency. We do not run campaigns, manage budgets, or make changes. We scan in read-only mode and surface issues for your team to act on.

How fast do I get my first course audit?

5 minutes. Sign up, OAuth into your Google Ads account, the first scan runs immediately. Every issue is ranked by dollar impact on the first dashboard load. Daily re-scans run automatically after.

Will this work for a small course creator competing with Coursera?

Especially. Smaller course creators benefit most because they cannot afford to waste budget the way giants can. The audit catches every leak so your dollars compete more efficiently against bigger players.

Does the audit work for both B2C courses and B2B training?

Yes. Adtunez audits Search, Display, Shopping, and PMax campaigns regardless of audience. The same 13+ checks apply to consumer course campaigns and enterprise training campaigns.

Can the audit help with seasonal enrollment campaigns?

Yes. Daily monitoring is especially valuable during enrollment seasons when budgets spike and waste compounds fast. The period comparison view shows enrollment-vs-non-enrollment performance side by side.

Will the audit catch landing page drift on course pages?

Yes. The Top Performing Landing Pages check surfaces conv rate and CPC by URL. If your /python-bootcamp page is converting at 7% but spend is going to /home-search at 0%, we flag the imbalance.

How is this different from Google recommendations?

Google recommendations push you toward more spend (broader match, higher budgets, automated bidding). Adtunez surfaces issues ranked by dollars they are costing you — including issues Google never flags.

How does the audit raise course ROAS?

Three levers: surfacing the long-tail course searches converting but never added as keywords (huge missed-conversion opportunity), shifting spend to your highest-converting course landing pages, and pausing the brand-research zero-converters bleeding $200+/month each. All three appear in the audit dashboard within 5 minutes.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

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Audit your education Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Education. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.

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