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The Home Improvement Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your account, see every leak in 5 minutes. Adtunez is the automated Google Ads audit tool for home improvement businesses — remodelers, roofers, kitchen and bath, interior designers, window and door installers. Home improvement is one of the highest-CPC verticals on Google Ads — a single wasted click costs $30-$60. Adtunez audits daily, ranks every leak by dollar impact, and shows the path to lower CPA and higher ROAS in a single-window dashboard. No agency, no services. Just the audit.

Get my free audit See how it works
30+
home improvement accounts
$45
avg. CPC in this vertical
$3.8K
avg. monthly waste found
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your home improvement Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Home Improvement businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every home improvement account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ home improvement clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which home improvement accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple home improvement brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • ✓Issue counts per account — sort to find the worst offenders
  • ✓Cost, ROAS, CPA, conv at the account level — trend over time built in
  • ✓Click any account to drill into its full issue list ranked by dollars
  • ✓Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Home Improvement businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Home Improvement Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for home improvement accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for home improvement

Home improvement Google Ads can burn $1,500/month on a single keyword.

In home improvement, a single click can cost $30-$60. A keyword that "looks fine" because it gets a few clicks per month can quietly burn $1,500/quarter at high CPCs while converting nothing. Quarterly audits will not catch this fast enough — by the time you spot it, $4,500 is gone. Weekly audits help, but compound waste between checks still adds up.

Worse: home improvement campaigns also tend to have missing campaign assets (no logo, no descriptions, no business name, no ad images). Customers want to see photos, reviews, and credentials before clicking on a $40K kitchen remodel ad. Missing assets crush CTR and inflate CPC across the entire account.

Adtunez catches both daily. Sign up, link your account, and within 5 minutes you have a ranked list of every keyword leaking budget and every campaign missing the assets that would lower your CPCs. 5-minute signup. Daily monitoring. No services. No agency calls.

01

Single keyword burning $1,500/month

At $40 CPC, just 4 clicks/day adds up to $1,500/month. If those clicks are not converting (and most are not at this CPC), you are burning real money on something a daily audit would catch in week one.

02

Missing assets cratering Quality Score

Home improvement Quality Score is brutal because customers want trust signals before clicking. Missing headlines, descriptions, logos, and ad images directly inflate CPC across the whole campaign — not just one ad.

03

Mobile CPA on $40K services

Mobile clicks for high-ticket services like kitchen remodels often have 3× the CPA of desktop. Without a daily audit, you bid the same on both. Months pass before anyone notices.

What the audit catches in home improvement accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Cost reduction
01  ·  High Spend Keyword with 0 Conversions

$1,500/month keywords with zero conversions

In home improvement, a keyword burning $1,500 over 30 days at $40 CPCs with zero conversions is depressingly common. Adtunez surfaces every one with absolute dollar impact, ad group context, and 30-day cost — ranked by total dollars wasted, ready to pause.

Adtunez home improvement Google Ads audit screenshot showing high spend keyword with 0 conversions
Quality issue
02  ·  Missing Campaign Assets

The asset gaps inflating your CPCs

Headlines, descriptions, business names, logos, ad images. Every required asset Google wants but your campaign does not have. Adtunez surfaces every campaign with missing assets and a completion percentage so you can prioritize the worst offenders first.

Adtunez home improvement Google Ads audit screenshot showing missing campaign assets
Cost reduction
03  ·  Device CPA Imbalance

Mobile CPA on high-ticket services

Mobile clicks on a $40K kitchen remodel often have 3× the CPA of desktop. We flag any campaign where one device costs 25%+ more than another, with the exact gap and recommended bid-modifier direction so you can fix the imbalance same day.

Adtunez home improvement Google Ads audit screenshot showing device cpa imbalance
Growth opportunity
04  ·  Promote High-Converting Search Terms

Long-tail searches converting but not promoted

Long-tail home improvement searches like "kitchen remodel cost [city]" or "cabinet refinishing near me" converting at 100%+ sitting un-promoted. Every one ready to be added as a keyword to capture the impression share you are missing.

Adtunez home improvement Google Ads audit screenshot showing promote high-converting search terms
Budget efficiency
05  ·  Product Budget Dominance

Top services eating 80% of spend

For home improvement businesses running Shopping or PMax, 3 products often eat 80% of spend. Adtunez surfaces the cost-per-conversion and conv-value-per-cost for each so you can rebalance — usually shifting away from one over-funded loser to two starved winners.

Adtunez home improvement Google Ads audit screenshot showing product budget dominance
Full account scan
06  ·  Complete Account Issues View

Every issue, ranked by dollar impact

The complete output of every Adtunez audit. Every issue category, every affected campaign, every dollar at stake. Refreshed every 24 hours after you connect your home improvement Google Ads account.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Home Improvement businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the home improvement account

Run my free audit See pricing
The full home improvement audit list

From roofing to interior design. We audit Google Ads for them all.

Whatever home improvement niche you are running Google Ads for, Adtunez audits the same 13+ checks against your account. Sign up, connect, see issues in 5 minutes.

Interior Design Roofing Roofing Repairs Gutter Installation Home Renovation Bathroom Remodeling Kitchen Remodeling Tile Installation Window Installation Window Repair Glass Replacement Glass Installation Wardrobe Doors Door Installation Outdoor Renovation Kitchen Layout Design Cabinet Refinishing Kitchen Renovations Home Maintenance Fencing Laminate Flooring Pool Renovations Landscaping Lawn Mowing Interior Remodeling Exterior Remodeling
Audit tool vs hiring an agency

Why Home Improvement Audit teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some home improvement brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many home improvement teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common home improvement audit questions, answered.

Is this a home improvement marketing agency?

No. Adtunez is a read-only automated audit tool, not an agency. We do not run campaigns, manage budgets, or make changes to your account. We scan in read-only mode, surface issues, and your team makes the decisions. No retainer, no services contract, no minimum commitment.

How quickly do I see audit results after signing up?

5 minutes typically. After OAuth, we run the first scan against your Google Ads account and surface every issue within minutes. The Account Issues view loads with all 13+ checks pre-populated, ranked by dollar impact, ready to drill into. Daily re-scans run automatically after.

I am a roofer running $30 CPCs. Will this audit really help?

Especially. The higher your CPCs, the more a single zero-converting keyword wastes. At $30 CPCs, a 50-click/month dead keyword burns $1,500. Adtunez catches it in week one, every account, every day. The math gets more brutal at $40-$60 CPCs typical of remodeling.

Does Adtunez audit Performance Max campaigns?

Yes. We audit Search, Display, Shopping, and Performance Max. PMax-specific checks include mobile app placement waste, product budget dominance, and asset coverage gaps that hurt CTR. Particularly useful in home improvement where PMax is increasingly used for high-ticket services.

Will my agency see we are running this?

Only if you tell them. Adtunez connects with read-only OAuth tokens scoped to your account. There is no in-Google-Ads notification or billing line. Many agencies actually run Adtunez themselves to audit their own client work — ask yours.

Can I export the audit as a PDF?

Yes, on the Agency plan. Useful for sharing with your remodeling team, your bookkeeper, or your franchise partners. White-label PDF exports are also available so the audit can be presented under your own brand or your agency brand.

What if I find issues but do not know how to fix them?

Each issue category includes recommended actions inside the dashboard — what to pause, what to add as a keyword, what to exclude, what bid modifier to apply. For complex issues, the AI Pro Add-on gives plain-English guidance on each finding with specific implementation steps.

How does the audit help raise my home improvement ROAS?

Three main levers: surfacing high-converting search terms ready to promote (more conversions for same spend), reallocating budget away from product budget dominators, and showing landing page performance shifts so you stop funding underperformers. All three appear in the dashboard within 5 minutes of connecting.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

Start 15-day free trial
✓ No credit card required ✓ Read-only OAuth access ✓ Cancel anytime

Audit your home improvement Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Home Improvement. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.

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