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The Industrial Equipment Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your account, see every leak in 5 minutes. Adtunez is the automated Google Ads audit tool for industrial equipment businesses — tools and accessories, meat processing equipment, commercial kitchen equipment, fishing rod holders, trailer ladders, engines, chassis, coffee machines, machinery. B2B industrial Google Ads has unique waste patterns: long sales cycles mean last-click attribution is unreliable, B2C consumer-tier searches mix with B2B procurement searches in the same account, and high-CPC zero-converters compound for months. Adtunez audits daily, ranks by dollar impact, and surfaces the changes that lower CPA and raise ROAS. No agency, no services. Just the audit.

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15
industrial accounts audited
$2.8K
avg. monthly waste found
5 min
from signup to first audit
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your industrial equipment Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After Step 3 — one screen, every issue

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Industrial Equipment businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

The full industrial equipment audit list

From commercial kitchen to machinery. We audit them all.

Whatever industrial equipment niche you sell, Adtunez applies the same 13+ checks plus B2B-specific waste patterns. Sign up, connect, see issues in 5 minutes.

Tools and Accessories Meat Processing Equipment Fishing Rod Holders Trailer Ladders Engines Chassis Commercial Kitchen Equipment Coffee Machines Staples Machinery Industrial Products Construction Tools Power Tools Hand Tools Welding Equipment Hydraulic Equipment Pneumatic Tools Industrial Lighting Safety Equipment Material Handling
Why daily audits matter for industrial equipment

Industrial B2B Google Ads waste is cycle-shaped. Daily audit is essential.

Industrial equipment B2B has the longest sales cycles in e-commerce — 30 to 180 days from first click to purchase order. Last-click attribution is unreliable. The result: a huge percentage of clicks look like waste in your attribution window but are actually researcher-clicks early in a long buying cycle.

On top of attribution complexity, industrial accounts often mix B2C consumer-tier searches with B2B procurement searches in the same campaign. Someone shopping for a $30 fishing rod holder competes for impressions against a procurement officer buying $30,000 worth of rod holders. The waste pattern: B2C clicks dominate volume but starve the B2B campaigns of qualifying impressions.

Adtunez audits B2B-specific patterns daily. Sign up, connect, and within 5 minutes you have every B2C-vs-B2B mixing pattern, every researcher-keyword waste, every device CPA imbalance ranked by dollars. 5-minute signup. Daily monitoring. Read-only. No services, no agency.

Adtunez multi-account dashboard auditing Google Ads accounts for Industrial Equipment businesses
01

B2C vs B2B mixing in same campaign

Consumer searches dominate volume while B2B procurement searches starve. Daily audit surfaces ad-group-level CPA distributions so you can split the campaign correctly.

02

High-CPC researcher zero-converters

B2B industrial keywords cost $5-$15 each. Researchers click 10+ ads early in 90-day buying cycles. Most look like waste in your attribution window. Daily audit catches the actual zero-converters.

03

Missing trust assets crushing B2B CTR

B2B procurement officers want certifications, MSDS, technical specs. Missing logos, descriptions, business names directly hurt CTR and inflate CPC across B2B campaigns.

What the audit catches in industrial equipment accounts

Six audit checks specific to your store.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup.

Cost reduction
01  ·  High Spend Keyword with 0 Conversions

Industrial researcher zero-converters

B2B industrial keywords burning $1,500+/month at $5-$15 CPCs with zero conversions. Adtunez surfaces every one ranked by absolute dollars wasted.

Adtunez industrial equipment Google Ads audit screenshot showing high spend keyword with 0 conversions
Cost reduction
02  ·  Device CPA Imbalance

Mobile vs desktop on B2B searches

B2B industrial research is mostly desktop. Field-tech searches mostly mobile. When the CPA gap exceeds 25%, Adtunez flags the campaign with bid-modifier recommendations.

Adtunez industrial equipment Google Ads audit screenshot showing device cpa imbalance
Quality issue
03  ·  Missing Campaign Assets

Trust assets your B2B ads lack

B2B procurement wants certifications, MSDS, technical specs. Missing logos, descriptions, business names crush CTR and inflate CPC. Adtunez ranks every campaign by completion percentage.

Adtunez industrial equipment Google Ads audit screenshot showing missing campaign assets
Growth opportunity
04  ·  Promote High-Converting Search Terms

Long-tail B2B searches converting

Long-tail B2B searches like specific spec+model combinations converting but never added as keywords. Every one ready to be promoted.

Adtunez industrial equipment Google Ads audit screenshot showing promote high-converting search terms
Budget efficiency
05  ·  Product Budget Dominance

Three SKUs eating 80% of spend

Three industrial SKUs consume 80% of PMax/Shopping budget while your full catalog starves. Adtunez surfaces cost-per-conversion so you can rebalance.

Adtunez industrial equipment Google Ads audit screenshot showing product budget dominance
Full account scan
06  ·  Complete Account Issues View

Every industrial issue, in one screen

The full Adtunez audit output for industrial accounts. Every issue category, every campaign, every SKU. Refreshed every 24 hours.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Industrial Equipment businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound. Both ranked by absolute dollars.

Lower CPA
via OOS pauses, PMax app exclusions, device CPA fixes, ad copy outliers, missing-asset CTR recovery
Higher ROAS
via product budget rebalancing, search-term promotion, top-landing-page reallocation, top SKU expansion
5 min
from signup to your first ranked-by-dollars audit report on the industrial equipment account
FAQ

Common questions, answered.

Does the audit work for B2B industrial with long sales cycles?

Yes. The audit operates on Google Ads campaign data. Long sales cycles mean attribution is harder, but waste patterns (zero-converters, missing assets, device CPA imbalance) still surface clearly.

Will the audit handle commercial kitchen equipment campaigns?

Yes. Commercial kitchen has unique B2B+B2C overlap (small restaurants vs household kitchen prosumers). Adtunez audits each campaign separately to catch the mixing pattern.

Can the audit help with multi-SKU industrial catalogs (10,000+ SKUs)?

Yes. The audit scales to large catalogs. Product Budget Dominance, OOS detection, and Shopping feed audits work regardless of catalog size.

Does this work for industrial machinery with very long lead times?

Yes. Long-lead-time machinery has unique attribution challenges, but the audit surfaces issues at the campaign and keyword level regardless of time-to-conversion.

Will the audit help with B2B-vs-B2C mixing in one Google Ads account?

Yes — this is one of the most common patterns we catch in industrial. The ad-group CPA distribution check surfaces every campaign where one buyer type is dragging the average.

Can I audit multiple industrial brands or distributors at once?

Yes. The Agency plan covers unlimited accounts with volume pricing. Useful for industrial distribution networks or multi-brand industrial businesses.

How does this differ from a B2B-specific PPC consultant?

A B2B PPC consultant audits monthly or quarterly at $200-$400/hour. Adtunez audits daily, automated, at $79/month. The consultant is helpful for strategy. The audit tool catches day-to-day waste between consultations.

Two ways to start

Free audit or 15-day trial.
Pick what fits.

Both are read-only. Both take 5 minutes to set up. Neither requires a credit card to start.

Option 1

Free Google Ads Audit

One-time scan, personalized PDF report ranked by dollar impact. Sent within 24 hours of connecting. No card needed. Built specifically for industrial equipment accounts that want a baseline before subscribing.

Get free audit
Option 2 · Most chosen

15-Day Free Trial

Full access to daily monitoring, all 13+ checks, multi-account dashboard, period comparison view. The full industrial equipment audit experience for 15 days at no cost. No credit card. Cancel anytime.

Start trial

Audit your industrial equipment Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition for Industrial Equipment stores. Sign up free, connect your account, see every leak. No credit card. Cancel anytime.

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