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The Travel Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your account, see every leak in 5 minutes. Adtunez is the automated Google Ads audit tool for travel businesses — visa services, adventure tours, tour packages, vacation rentals, airport VIP services, parks. Travel PPC is seasonal, volatile, and full of competing intent (research vs booking). A campaign that "looks fine" in October might hide a 6-month leak when summer ends. Adtunez audits daily, ranks issues by dollar impact, and surfaces the changes that lower CPA and raise ROAS. Single-window dashboard. No agency, no services. Just the audit.

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14+
travel accounts audited
$2.0K
avg. monthly waste found
5 min
from signup to first audit
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your travel Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Travel & Tours businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every travel account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ travel clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which travel accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple travel brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • ✓Issue counts per account — sort to find the worst offenders
  • ✓Cost, ROAS, CPA, conv at the account level — trend over time built in
  • ✓Click any account to drill into its full issue list ranked by dollars
  • ✓Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Travel & Tours businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Travel & Tours Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for travel accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for travel

Travel Google Ads seasonal swings hide big leaks. Audit them daily.

Travel accounts swing massively by season. A campaign that "looks fine" in October might hide a 6-month leak when summer ends. Quarterly audits will not catch this. Weekly audits are too slow when bookings spike for 3-week windows. The only audit cadence that works for travel is daily.

The most common waste pattern in travel accounts is device CPA imbalance. Travel research is mostly mobile (60-80% depending on destination). Booking is mostly desktop. When a campaign mixes both, mobile CPA can be 3-4× desktop CPA — you pay desktop money for mobile clicks that will not convert without a return desktop session.

The second most common: top landing page drift. Your best destination page (the /bali-7-day-tour driving 7% conv rate) quietly losing volume while spend continues elsewhere. Adtunez surfaces both daily. Sign up, connect, audit complete in 5 minutes. No agency. No services. Just the audit.

01

Mobile-research, desktop-booking gap

Travel research is mostly mobile. Booking is mostly desktop. When mobile CPA outpaces desktop by 25%+ in the same campaign, we flag it — usually a sign of bid-modifier issues.

02

Top destination pages drifting

Your top-converting destination page losing volume while spend continues elsewhere. We surface conv rate and CPC by URL so you can shift to current winners.

03

Long-tail destination searches ignored

Long-tail searches like "[destination] 7-day adventure tour" converting but never added as keywords. Huge in travel where brand-of-destination shifts seasonally.

What the audit catches in travel accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Cost reduction
01  ·  Device CPA Imbalance

Mobile-research vs desktop-booking gap

Travel research is mostly mobile. Booking is mostly desktop. When mobile CPA outpaces desktop by 25%+ in the same campaign, Adtunez flags it with the exact gap and bid-modifier recommendations.

Adtunez travel Google Ads audit screenshot showing device cpa imbalance
Growth opportunity
02  ·  Top Performing Landing Pages

Best destination pages drifting

Your top-converting destination page losing volume while spend continues elsewhere. Adtunez surfaces conv rate and CPC by landing page URL so you can shift spend to current winners.

Adtunez travel Google Ads audit screenshot showing top performing landing pages
Growth opportunity
03  ·  Promote High-Converting Search Terms

Long-tail destination searches converting

Long-tail destination searches converting but never added as keywords — huge in travel. Adtunez surfaces every one ready to be promoted.

Adtunez travel Google Ads audit screenshot showing promote high-converting search terms
Cost reduction
04  ·  High Spend Keyword with 0 Conversions

Off-season inertia keywords

Travel keywords that worked in summer still spending in November with zero conversions. Adtunez surfaces every off-season inertia keyword ranked by absolute dollars wasted.

Adtunez travel Google Ads audit screenshot showing high spend keyword with 0 conversions
Quality issue
05  ·  Missing Campaign Assets

Trust assets your travel ads lack

Travel customers research extensively before clicking. Missing logos, descriptions, ad images directly hurt CTR and inflate CPC. Adtunez ranks every campaign by completion percentage.

Adtunez travel Google Ads audit screenshot showing missing campaign assets
Full account scan
06  ·  Complete Account Issues View

Every travel issue, ranked

The full Adtunez audit output. Every issue category, every campaign, every dollar at stake. Refreshed every 24 hours after you connect.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Travel businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the travel account

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The full travel audit list

From visa services to vacation rentals. We audit them all.

Whatever travel niche you are running Google Ads for, Adtunez applies the same 13+ checks. Sign up, connect, audit complete in 5 minutes.

Visa Services Adventure Tours Tour Packages Vacation Rentals Airport VIP Services Parks Travel Agencies Tour Operators Hotel Bookings Cruise Packages Day Trips Group Tours Adventure Travel Luxury Travel Eco Tourism Cultural Tours
Audit tool vs hiring an agency

Why Travel Audit teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some travel brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many travel teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common travel audit questions, answered.

Is Adtunez a travel marketing agency?

No. Adtunez is a read-only automated audit tool, not an agency. We do not run campaigns, manage budgets, or make changes. We scan in read-only mode and surface issues for your team or existing agency to act on.

How quickly do I see audit results after signing up?

5 minutes. Sign up, OAuth into your Google Ads account, the first scan runs immediately. Every issue is ranked by dollar impact on the first dashboard load.

Will the audit work during off-season?

Especially during off-season — that is when waste compounds the most. Off-season inertia keywords (the ones that worked in summer still spending in November with zero conversions) are one of the easiest waste patterns to catch.

Can vacation rental hosts use this on a single account?

Yes. The Starter plan ($79/month) covers up to 5 Google Ads accounts. Perfect for solo hosts, small property managers, and franchise operators.

Does this work for tour operators with multiple destinations?

Yes. Adtunez audits each campaign separately. A tour operator running ads for Bali + Iceland + Costa Rica gets each destination audited individually with the same 13+ checks plus account-level patterns.

Will the audit catch issues in seasonal campaigns?

Yes. Daily monitoring is uniquely valuable in travel because of the seasonality. The period comparison view shows last-year vs this-year side by side — the only honest comparison for seasonal businesses.

How is this different from a travel-specific PPC consultant?

A travel PPC consultant audits monthly or quarterly at $200-$400/hour. Adtunez audits daily, automated, at $79/month. The consultant is helpful for strategy. The audit tool catches the day-to-day waste between consultations.

How does the audit raise travel ROAS specifically?

By surfacing long-tail destination searches converting but not yet promoted (large missed-conversion opportunity in travel), reallocating spend to top-performing destination pages, and showing year-over-year period comparisons that catch seasonal drifts before they become permanent.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

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✓ No credit card required ✓ Read-only OAuth access ✓ Cancel anytime

Audit your travel Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Travel & Tours. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.

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