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The Health & Wellness Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your account, see every issue in 5 minutes. Adtunez is the automated Google Ads audit tool for health & wellness businesses — therapists, gyms, IV therapy, nutrition programs, weight loss clinics, addiction treatment, body sculpting, acupuncture, chiropractic. Wellness ads are tightly regulated, which means waste hits harder. Adtunez audits daily across 13+ checks, ranks issues by dollar impact, and surfaces the changes that lower CPA and raise ROAS in a single-window dashboard. No services, no agency — just the audit.

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40+
wellness accounts audited
$1.9K
avg. monthly waste found
5 min
from signup to first audit
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your health and wellness Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Health & Wellness businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every health and wellness account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ health and wellness clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which health and wellness accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple health and wellness brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • ✓Issue counts per account — sort to find the worst offenders
  • ✓Cost, ROAS, CPA, conv at the account level — trend over time built in
  • ✓Click any account to drill into its full issue list ranked by dollars
  • ✓Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Health & Wellness businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Health & Wellness Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for health and wellness accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for health and wellness

Health & wellness Google Ads waste is compliance-shaped. Most audit tools miss it.

Health & wellness Google Ads operate inside a tight compliance perimeter. Restricted keywords, policy-bound landing pages, mandatory disclaimers. The result: fewer keywords work, so the keywords that do work cost more. And waste hits harder — one restricted keyword can burn $500 in clicks before you notice the landing page violated policy.

Most generic Google Ads audit tools treat wellness like e-commerce. They flag obvious zero-converters but miss the compliance-shaped waste — the keyword burning budget because the landing page got disapproved, the campaign with missing assets that crashed CTR after a policy update, the device CPA gap on mobile-heavy wellness searches.

Adtunez audits the patterns specific to health & wellness daily. Sign up, connect your account, and within 5 minutes you have a ranked list of compliance-adjacent waste, missing-asset CTR drags, and high-converting search terms that should be promoted. 5 minutes from signup to first audit. Read-only. No services, no agency.

01

Restricted-keyword waste

A wellness keyword with zero conversions over 30 days is often a policy or landing page issue, not a bid issue. Adtunez flags the spend and the dollar impact — you check the policy status. Catches issues hours after they appear, not weeks.

02

Mobile-heavy wellness searches

Wellness searches are 70%+ mobile. When mobile CPA outpaces desktop by 25%+, we flag the campaign with the exact gap and recommended bid-modifier direction so you can stop overpaying for mobile clicks that do not convert.

03

Long-tail conversions hidden

Search terms like "macbook screen repair near me" converting at 200% sitting un-promoted in the wrong campaign. Until a daily audit surfaces them, they leak to competitors. Daily audits catch new ones every pass.

What the audit catches in health and wellness accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Cost reduction
01  ·  High Spend Keyword with 0 Conversions

Compliance-shaped zero-converters

When a wellness keyword burns budget without converting, it is often a policy or landing page issue, not a bid issue. Adtunez surfaces every one within 24 hours, ranked by absolute dollars, with campaign and ad group context so you can investigate fast.

Adtunez health and wellness Google Ads audit screenshot showing high spend keyword with 0 conversions
Cost reduction
02  ·  Device CPA Imbalance

Mobile CPA on wellness searches

Wellness searches are 70%+ mobile. When mobile CPA outpaces desktop by 25%+, Adtunez flags the campaign with the exact dollar gap and percentage difference. Recommended bid-modifier action included so you can fix the imbalance the same day.

Adtunez health and wellness Google Ads audit screenshot showing device cpa imbalance
Growth opportunity
03  ·  Promote High-Converting Search Terms

Long-tail wellness conversions ignored

High-converting search terms like "laptop repair near me" converting at 200% sitting in the wrong campaign. Adtunez surfaces every one with the conversion rate, cost, and click data ready to promote to a high-intent ad group.

Adtunez health and wellness Google Ads audit screenshot showing promote high-converting search terms
Quality issue
04  ·  Missing Campaign Assets

Trust assets your wellness ads need

Wellness customers will not click without trust signals. Missing logos, business names, descriptions, and ad images directly hurt CTR and inflate CPC. Adtunez ranks every campaign by completion percentage so you fix the worst offenders first.

Adtunez health and wellness Google Ads audit screenshot showing missing campaign assets
Growth opportunity
05  ·  Top Performing Landing Pages

Best-converting service pages drifting

Your top-converting service page (the one driving 7% conv rate) quietly losing volume while spend continues. Adtunez surfaces conv rate and CPC by URL so you can shift spend to current winners and stop funding losers.

Adtunez health and wellness Google Ads audit screenshot showing top performing landing pages
Full account scan
06  ·  Complete Account Issues View

Every wellness issue, in one screen

The full Adtunez audit output. Every issue category, every affected campaign, ranked by dollar impact. Refreshed every 24 hours after you connect your wellness Google Ads account.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Health Wellness businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the health and wellness account

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The full wellness audit list

From therapists to IV therapy. We audit Google Ads for them all.

Whatever wellness vertical you are running Google Ads for, Adtunez applies the same 13+ checks. Connect once, see issues in 5 minutes, get daily monitoring after.

Mental Health Therapy Mental Health Treatment Psychotherapy Psychiatry IV Therapy Mobile IV Therapy Oxygen Therapy EBOO Therapy Acupuncture Chiropractic Podiatry Gym Personal Training Personalized Training Nutrition Program Diet Program Weight Loss Body Sculpting Meditation Addiction Treatment Sports Medicine Mens Health Clinic Hearing Health Surgeons Doctor Consultation Emergency Medical Services
Audit tool vs hiring an agency

Why Health & Wellness Audit teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some health and wellness brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many health and wellness teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common health and wellness audit questions, answered.

Is Adtunez compliant with HIPAA-adjacent wellness restrictions?

Adtunez connects via Google official OAuth with read-only scope. We never store PHI or patient data — we only see Google Ads account-level metrics (campaigns, keywords, costs, clicks, conversions). For HIPAA-restricted ad copy or landing-page audits, all sensitive data stays in your Google Ads account. Email info@adtunez.com for BAA requirements.

How quickly do I get my first wellness audit?

5 minutes typically. Sign up, OAuth into your Google Ads account, and the first scan completes within minutes. You see every issue ranked by dollar impact on the first dashboard load. Daily re-scans run automatically after that.

Will the audit catch policy issues on my landing pages?

Indirectly. We flag keywords with high spend and zero conversions, which is often a policy or landing page issue. We do not scrape your landing pages directly, but the spend pattern is usually enough to identify the offending campaign so your team can investigate.

Do I need to be running PMax or Shopping for the audit to work?

No. Adtunez audits Search, Display, Shopping, and PMax. Most wellness accounts run Search-only and still find $1,500+/month in waste on the first audit. PMax adds more checks if you run it but is not required.

Can therapists use this on a single solo-practice account?

Yes. The Starter plan covers up to 5 accounts at $79/month and includes the full audit toolset. 15 days free, no credit card required. Designed to be affordable for solo wellness practitioners and small clinics.

Will Adtunez share my account data with anyone?

No. We never share your data with third parties, never use it for training, never sell it. Standard SOC 2 Type II controls in progress. Read the privacy policy for full details.

What if my wellness brand spans multiple specialties?

No problem. Adtunez audits each campaign in your account regardless of specialty. A multi-service wellness brand running ads for therapy + nutrition + IV gets all three audited, all 13+ checks, all ranked together by dollar impact. The multi-account dashboard shows totals across the whole portfolio.

How does the audit help wellness practices specifically lower CPA?

Three main levers in wellness: device CPA imbalance (huge in mobile-heavy wellness searches), zero-converter keywords often caused by policy issues, and missing-asset CTR damage that inflates CPC across the campaign. All three surface in the audit dashboard within 5 minutes of signup.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

Start 15-day free trial
✓ No credit card required ✓ Read-only OAuth access ✓ Cancel anytime

Audit your health and wellness Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Health & Wellness. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.

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