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The Home Services Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, link your Google Ads account, see every leak in 5 minutes. Adtunez is the automated audit tool for home services businesses — cleaners, plumbers, HVAC, electricians, landscapers, pest control, roofers. We audit your account daily across 13+ checks, surface every wasted dollar, and rank issues by absolute dollar impact. Lower CPA, higher ROAS, single-window dashboard. No agency, no services, no calls. Just the audit.

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70+
home services accounts audited
$2.1K
avg. monthly waste found
5 min
from signup to first audit
Curious how much your account might be wasting before connecting? Try the PPC waste calculator for a 60-second estimate.
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your home services Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After step 3 — one screen, every issue

Adtunez Account Issues view showing all 13+ Google Ads audit checks for Home Services businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

Single window solution

Every home services account, every issue,
one screen.

Whether you run a single Google Ads account or audit campaigns across 50+ home services clients, Adtunez gives you a single-window dashboard. Issue counts, dollar impact, ROAS, CPA, conversion deltas — all visible at once. No drilling into individual accounts to spot trouble.

The Adtunez dashboard shows every linked Google Ads account in one row-per-account view. Issue count column tells you which home services accounts need attention right now. Cost, ROAS, conv-rate, and CPA columns let you spot which accounts are trending well and which are bleeding budget.

For agencies and in-house teams managing multiple home services brands or locations, this single-window view replaces the workflow of opening 30 Google Ads tabs every Monday morning. The accounts that need attention surface themselves — you don't go looking for them.

  • ✓Issue counts per account — sort to find the worst offenders
  • ✓Cost, ROAS, CPA, conv at the account level — trend over time built in
  • ✓Click any account to drill into its full issue list ranked by dollars
  • ✓Period comparison view — vs last month, last year, or any custom date range
Adtunez multi-account dashboard auditing Google Ads accounts for Home Services businesses with issue counts, budget, cost, ROAS and conversion data per account in a single screen
Adtunez period comparison view showing trend deltas across cost, clicks, impressions, CPC, ROAS, cost-per-conversion and conversions for multiple Home Services Google Ads accounts

Period comparison view shows every metric trending up or down on every account in your portfolio. Cost, clicks, impressions, CPC, ROAS, cost-per-conversion, conversions — with absolute change AND percentage delta against the period of your choice.

Switch comparison from a dropdown: Previous Period, Same Period Last Month, Same Period Last Year, or Custom Range. The whole grid recomputes instantly. Especially valuable for home services accounts where seasonality matters or where MoM growth needs context.

See the period comparison feature in detail →

Why daily audits matter for home services

Home services Google Ads accounts leak budget in three predictable ways.

Home services accounts have a unique waste profile. High-intent local searches like "plumber near me" or "house cleaning [city]" sit alongside vague long-tail like "best plumbers" that rarely converts. The result: keywords burning $40-$80 per click while diluting Quality Score and pushing CPCs even higher month over month.

On top of that, home services audiences are 80%+ mobile. Mobile-vs-desktop CPA gaps go unnoticed for months. And once a service area expands, old geo-targeting rules quietly waste budget on cities your team cannot even drive to.

A manual audit catching all of this takes 2-4 hours per account. Adtunez does it in 5 minutes — then re-runs every 24 hours, every account, ranked by dollar impact. Sign up, connect, see issues. That is it.

01

Mobile CPA spiraling on local-intent

A "plumber near me" mobile click can cost $35 and convert at 4%. The same keyword on desktop costs $22 and converts at 7%. Without a daily audit catching the device CPA gap, you will bid the same on both for months — until your CPA quietly drifts 60% above target.

02

Long-tail keywords burning local budget

Keywords like "best electrician [city]" or "cheap pest control" attract researchers, not buyers. They burn $200-$800/month with zero conversions, hidden inside otherwise-healthy ad groups. Daily audit catches them within a day.

03

Search terms converting but unpromoted

Search terms like "emergency plumber [neighborhood]" converting at 19% sit un-promoted in non-performing campaigns. Until a daily audit surfaces them, the impression share leaks to competitors. Every audit pass surfaces the new ones.

What the audit catches in home services accounts

Six audit checks specific to your vertical.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup — ranked by absolute dollar impact, ready to act on.

Cost reduction
01  ·  High Spend Keyword with 0 Conversions

Local keywords burning budget with zero conversions

Adtunez surfaces every keyword spending more than 20% of campaign budget with zero conversions in the last 30 days. In home services, that is usually long-tail local-intent searches like "blinds and shades [city]" burning $100+ over 30 days. Ranked by absolute dollars wasted, ready to pause.

Adtunez home services Google Ads audit screenshot showing high spend keyword with 0 conversions
Cost reduction
02  ·  Device CPA Imbalance

Mobile costing 6× what desktop costs

When one device CPA is 25%+ higher than another in the same campaign, we surface it with the exact CPA gap and difference percentage. Critical for home services where mobile dominates volume but converts at lower rates than desktop — the most common CPA-inflation pattern in this vertical.

Adtunez home services Google Ads audit screenshot showing device cpa imbalance
Growth opportunity
03  ·  Promote High-Converting Search Terms

Search terms converting at 19% sitting unpromoted

High-converting search terms like "macbook screen repair near me" converting at 19-200% sitting un-promoted in your campaigns. Adtunez surfaces every one with conv rate, cost, and click data ready to add as a keyword in a high-intent ad group.

Adtunez home services Google Ads audit screenshot showing promote high-converting search terms
Quality issue
04  ·  Missing Campaign Assets

Missing headlines, business names, descriptions

Home services Quality Score is brutal. Missing headlines, descriptions, business names, logos, ad images crush CTR and inflate CPC. Adtunez audits every campaign for missing required assets and ranks by completion percentage so you fix the worst offenders first.

Adtunez home services Google Ads audit screenshot showing missing campaign assets
Quality issue
05  ·  Ad Copy Issues (High CPA)

Ads with CPA 25%+ above account average

When a single ad in an ad group has CPA 25%+ above account average, it bleeds budget quietly. Adtunez surfaces every offending ad along with the campaign and ad group for context, the exact CPA gap, and the account average it is underperforming.

Adtunez home services Google Ads audit screenshot showing ad copy issues (high cpa)
Full account scan
06  ·  Complete Account Issues View

Every issue, every campaign, ranked by dollars

The Adtunez Account Issues view shows all 13+ issue categories with affected campaign counts and recommended actions. The complete output of every audit, ready 5 minutes after you connect your account. Refreshes every 24 hours.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for Home Services businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound over time. Both ranked by absolute dollars so you fix what matters most first.

Outcome 1

Lower your CPA

By pausing zero-converter keywords, fixing device CPA imbalances, removing high-CPA ad copy outliers, restoring missing campaign assets that crush CTR, and excluding PMax mobile app placements that waste impressions on Solitaire and CBS Sports.

  • • Zero-converter keyword detection
  • • Device CPA imbalance flagging
  • • Ad copy CPA outlier surfacing
  • • Missing assets that inflate CPC
  • • PMax app placement waste
Outcome 2

Raise your ROAS

By promoting high-converting search terms still hidden in your search-query reports, reallocating spend to your top-performing landing pages, surfacing converting long-tail not yet added as keywords, and rebalancing budget away from product budget dominators.

  • • High-converting search terms ready to promote
  • • Top landing page performance shifts
  • • Out-of-stock winners still advertising
  • • Product budget dominance rebalancing
  • • Long-tail conversion expansion

5 minutes from signup to your first ranked-by-dollars audit on the home services account

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The full home services audit list

From house cleaning to HVAC. We audit Google Ads for them all.

If you spend on Google Ads in any of the niches below, Adtunez audits the same 13+ checks against your account — ranked by absolute dollars wasted. Sign up, connect, see issues. That is the entire flow.

House Cleaning Professional Cleaning Move-Out Cleaning Commercial Cleaning Maid Services Office Cleaning Carpet Cleaning Sofa Cleaning Curtain Cleaning Deck Cleaning Pressure Cleaning Plumbing Repairs Plumbers Bathroom Repair Kitchen Repair Electricians Electrical Services AC Repair Heating Repair HVAC Roofing Repairs Pool Deck Solutions Pool Leak Detection Pest Control Cockroach Exterminators Tree Removal Tree Trimming Stump Removal Brush Cutting Bush Hogging Land Clearing Landscaping Lawn Mowing Driveways Concreting Solutions Flooring Services Fencing Water Mitigation Water Damage Restoration Home Paint Interior Painting Exterior Painting
Audit tool vs hiring an agency

Why Home Services teams pick the audit tool first.

Adtunez doesn't replace agencies for everyone — some home services brands genuinely need a managed-services partner. But for the audit work itself (finding waste, surfacing opportunity, ranking by dollar), the automated tool wins on speed, cost, and consistency.

Capability
Hire an agency
Adtunez audit tool
Audit cadence
Monthly or quarterly
Daily, automated
Time to first audit
2-4 weeks
5 minutes
Cost
$2,000-$10,000/mo retainer
$79/mo for 5 accounts
Setup work
Onboarding calls, contracts
One OAuth click
Account access required
Full edit / admin
Read-only
Issue ranking
Subjective / experience-based
Absolute dollars wasted
Multi-account view
Per-account spreadsheets
Single dashboard
Period comparison
Manual report
Built in, instant

Many home services teams use Adtunez and an agency — the agency runs strategy, Adtunez catches the day-to-day waste between their reviews. They're complementary, not competitive.

FAQ

Common home services audit questions, answered.

Is Adtunez a Google Ads management agency for home services?

No. Adtunez is a read-only audit tool, not an agency. We do not run campaigns, we do not make changes, and we do not manage budgets. We connect to your account in read-only mode, scan it daily, and surface issues for your team to act on. You stay in full control. No agency contract, no services fees, no monthly retainer above the software cost.

Do I need a developer to set up the home services audit?

Not at all. Setup is a single Google OAuth click. Connect your Google Ads MCC or single account, and the first scan starts immediately. Most home services teams have their first audit results within 5-10 minutes of signing up. No technical knowledge required, no API keys to manage, no integrations to configure.

Will the audit work if I run Local Service Ads alongside Google Ads?

Yes. Adtunez audits your Google Search, Display, and Performance Max campaigns. Local Service Ads run on a separate Google platform and are not included in the audit. We focus on the campaigns where waste is hardest to spot manually — the keyword-bid space.

How does the device CPA imbalance check help home services?

Home services audiences are 80%+ mobile, but mobile clicks often convert at lower rates than desktop. Without a daily audit, you would bid the same on both. Adtunez flags every campaign where one device CPA exceeds another by 25%+ — with the exact gap so you can adjust bid modifiers fast. Single biggest CPA reduction lever in home services.

What is the catch with the free audit?

No catch. We give the first audit free because once you see what your account is actually leaking, the daily monitoring tier sells itself. No credit card required to run the free audit. No upsell required after. If you do not subscribe, we do not bill, we do not scan, you are done.

Can I audit multiple home services accounts at once?

Yes. The Agency plan covers unlimited accounts with volume pricing at 10/25/50/100+ accounts. Useful if you run multiple service brands or franchises under one parent business. Multi-account dashboard included so you can compare locations and franchises in a single view.

How is this different from Google Recommendations tab?

Google recommendations push you toward more spend (broader match, higher budgets, automated bidding) because Google revenue scales with your spend. Adtunez surfaces issues ranked by dollars they are costing you — including issues Google never flags, like out-of-stock products in Shopping, PMax mobile app waste, and zero-conversion keyword spend. Different incentive, different data.

Is this safe to run on a live home services account?

Yes. Adtunez connects with read-only OAuth tokens scoped to Google Ads. We never push changes to your campaigns. Your live ads continue running normally during and after the audit. We only surface issues for your team to evaluate and act on if they choose.

Ready when you are

Start your 15-day free trial.
See every leak in 5 minutes.

Sign up, connect your Google Ads account in read-only mode, and the first audit completes within minutes. No credit card. Cancel anytime.

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✓ No credit card required ✓ Read-only OAuth access ✓ Cancel anytime

Audit your home services Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition in Home Services. Sign up free, link your account, see every leak. No credit card. No agency contract. Cancel anytime.

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