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The E-commerce Google Ads Audit tool that lowers your CPA and raises your ROAS.

Sign up, connect your store’s account, see every leak in 5 minutes. Adtunez is the automated Google Ads audit tool for e-commerce — Shopify stores, BigCommerce, WooCommerce, Magento, custom platforms. E-commerce accounts have unique waste patterns most generic audit tools miss: out-of-stock winners still being advertised, PMax wasting impressions on mobile games, three SKUs eating 80% of budget, Shopping feeds with deprecated attributes. Adtunez catches all of it daily, surfaces the changes that lower CPA and raise ROAS, single-window dashboard. No agency, no services. Just the audit.

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700+
e-commerce accounts audited
$3.4K
avg. monthly waste found
5 min
from signup to first audit
How the audit works

Sign up. Connect your account.
See your audit in 5 minutes.

Adtunez is automated. No sales call, no onboarding workshop, no services contract, no agency relationship. Three clicks from signup to seeing every leak in your e-commerce Google Ads account, ranked by dollars.

01

Sign up

Email + password. 30 seconds. No credit card required for the 15-day free trial. No "talk to sales" gate. No demo call required to see the product.

02

Link your Google Ads

One-click Google OAuth connects your MCC or single account in read-only mode. We never push changes, never edit campaigns, never touch your bids.

03

See your full audit

Within 5 minutes the first scan completes. All 13+ issue checks pre-populated. Every issue ranked by absolute dollars wasted. Drill into any one to see the offending campaigns.

04

Daily re-scans forever

From day one onward, Adtunez re-audits your account every 24 hours. New issues appear within a day, not a quarter. The dashboard refreshes automatically.

After Step 3 — one screen, every issue

Adtunez Account Issues page showing all 13+ Google Ads audit checks for E-commerce businesses, ranked by dollar impact

Every issue category, every affected campaign, every dollar at stake — surfaced in a single view. Click any issue to drill in. Click the screenshot to view full size.

12 category audits, 1 platform

Pick your e-commerce vertical.
Get the audit built for it.

Adtunez audits every e-commerce account with the same 13+ checks, but each category has waste patterns specific to its business model. Pick yours below for the audit details, sub-niches we cover, and category-specific issue examples.

01

Clothing & Apparel

99 accounts. Fashion, women’s, men’s, kids, accessories, custom apparel. PMax + Shopping heavy. View audit →
02

Jewelry

34 accounts. Bracelets, necklaces, rings, custom pieces. Gift-driven seasonality. View audit →
03

Furniture

33 accounts. Beds, sofas, mattresses, office. High-CPC, long consideration cycle. View audit →
04

Skincare & Personal Care

47 accounts. Cosmetics, hair care, face care, men’s grooming. Subscription-friendly. View audit →
05

Health Supplements

20 accounts. Protein, vitamins, organic, testosterone, kratom. Compliance-restricted. View audit →
06

Pet Supplies

20 accounts. Pet food, toys, dog supplies, accessories. PMax-heavy retail vertical. View audit →
07

Electronics

19 accounts. Mobile, laptops, tablets, smart devices, drones. High AOV, high competition. View audit →
08

Home Decor

19 accounts. Wall art, kitchen, lighting, plants, frames. Visual-driven, PMax-friendly. View audit →
09

Industrial Equipment

15 accounts. Tools, machinery, commercial kitchen, parts. B2B with long sales cycles. View audit →
10

Gifts & Cards

11 accounts. Corporate gifts, flowers, valentine, birthday. Holiday-spike vertical. View audit →
11

Auto Parts E-com

11 accounts. Car parts, accessories, motorcycle, dash cams. Notorious PMax mobile-app waste. View audit →
12

Liquor & Spirits

10 accounts. Wine, spirits, champagne, online liquor. Age-gated, regulated vertical. View audit →
Categories Adtunez audits Google Ads for

From clothing to liquor. We audit Google Ads for them all.

If you run an e-commerce Google Ads account in any of the categories below, Adtunez applies the same 13+ checks plus category-specific waste patterns. Sign up, connect, audit complete in 5 minutes.

Clothing & Apparel Women’s Fashion Men’s Clothing Kids Apparel Custom Apparel Jewelry Bracelets Necklaces Rings Custom Jewelry Furniture Beds Sofas Mattresses Office Furniture Skincare Cosmetics Hair Care Face Care Men’s Grooming Personal Care Health Supplements Protein Powder Vitamins Organic Supplements Pet Food Pet Toys Dog Supplies Pet Accessories Electronics Mobile Accessories Laptops Smart Watches Drones Home Decor Wall Art Lighting Indoor Plants Photo Frames Industrial Tools Commercial Kitchen Machinery Industrial Parts Corporate Gifts Flowers Birthday Gifts Valentine Gifts Auto Parts Car Accessories Motorcycle Accessories Dash Cams Wine Spirits Champagne Online Liquor Beer Bedding Kitchen Supplies Bath Mats Surface Mats Eyewear Sunglasses Footwear Backpacks Bags Sports Accessories Fitness Accessories Outdoor Gear Books Toys Games Stationery
Why daily audits matter for e-commerce

E-commerce Google Ads waste is SKU-shaped. Generic audit tools miss it.

E-commerce Google Ads waste looks completely different from services. Where services accounts leak through zero-conversion local-intent keywords, e-commerce accounts leak through SKU-shaped patterns: out-of-stock products still spending budget, three best-sellers consuming 80% of campaign spend while 200 SKUs starve, PMax campaigns wasting impressions on Solitaire and CBS Sports apps, Shopping feeds quietly degrading as product attributes go stale.

Generic audit tools — the kind built for lead-gen accounts — don't catch this. They flag the obvious (zero-converter keywords) but miss the SKU-level patterns where most e-commerce waste actually lives. A single out-of-stock winner can burn $1,200/month before anyone notices the inventory page is gone. A single product budget dominance pattern can starve your entire long-tail catalog of impressions for months.

Adtunez audits the SKU level daily. Sign up, connect your Google Ads account, and within 5 minutes you have every out-of-stock winner, every PMax mobile app placement, every product budget dominance pattern, every Shopping feed gap — ranked by absolute dollars wasted. 5-minute signup. Daily monitoring. Read-only. No services, no agency.

Adtunez multi-account dashboard auditing Google Ads accounts for E-commerce businesses
01

Out-of-stock winners still spending

Your top-converting SKU goes out of stock. Inventory page returns 404. Google Ads keeps spending on the keyword. Days pass. Sometimes weeks. Daily audit catches the gap within 24 hours of stock running out.

02

PMax wasting on mobile games

Performance Max routinely places impressions on Solitaire, CBS Sports, Mahjong, Bridge Base — trash mobile apps where no one is shopping. We surface every offending placement, ready to exclude in one click.

03

Three SKUs eating 80% of budget

In Shopping or PMax, three SKUs typically consume 80% of campaign spend while 200 SKUs starve. Adtunez surfaces the cost-per-conversion and conv-value-per-cost for each so you can rebalance to the long tail.

What the audit catches in e-commerce accounts

Six audit checks specific to your store.

Hover (or tap) any screenshot to zoom in. These are the exact issue views Adtunez surfaces in the dashboard within 5 minutes of signup.

Cost reduction
01  ·  Out-of-Stock Winners

Top SKUs going OOS while ads keep running

Your highest-converting SKU goes out of stock. Inventory page returns 404. Google Ads keeps spending on the keyword for days. Adtunez catches the OOS pattern within 24 hours of stock running out, with the offending product, campaign, and 30-day spend.

Adtunez e-commerce Google Ads audit screenshot showing out-of-stock winners
Cost reduction
02  ·  PMax Mobile App Placements

PMax wasting impressions on mobile games

Performance Max routinely places impressions on Solitaire, CBS Sports, Mahjong, Bridge Base — mobile apps where no one is shopping. Adtunez surfaces every offending placement with impressions and (where available) cost. Ready to exclude with a single click.

Adtunez e-commerce Google Ads audit screenshot showing pmax mobile app placements
Budget efficiency
03  ·  Product Budget Dominance

Three SKUs eating 80% of campaign spend

In Shopping or PMax, three SKUs typically eat 80% of campaign spend while 200 SKUs starve. Adtunez surfaces the cost-per-conversion and conv-value-per-cost for each so you can rebalance budget to the long tail.

Adtunez e-commerce Google Ads audit screenshot showing product budget dominance
Growth opportunity
04  ·  Promote High-Converting Search Terms

Long-tail product searches converting

Long-tail product searches converting at 19-200% sitting un-promoted in your campaigns. Adtunez surfaces every one with conv rate, cost, and click data ready to add as a keyword in a high-intent ad group.

Adtunez e-commerce Google Ads audit screenshot showing promote high-converting search terms
Cost reduction
05  ·  High Spend Keyword with 0 Conversions

Product keywords burning budget

Product keywords burning budget for 30 days with zero conversions — surfaced and ranked by absolute dollars wasted, with full campaign and ad group context, ready to pause.

Adtunez e-commerce Google Ads audit screenshot showing high spend keyword with 0 conversions
Full account scan
06  ·  Complete Account Issues View

Every e-commerce issue, in one screen

The full Adtunez audit output for e-commerce accounts. Every issue category, every campaign, every SKU at stake. Refreshed every 24 hours after you connect your store’s Google Ads account.

Adtunez Account Issues page showing all 13+ Google Ads audit checks for E-commerce businesses, ranked by dollar impact
What the audit drives

Lower CPA. Higher ROAS.
Single window solution.

Every issue Adtunez surfaces maps to one of two outcomes: cost reduction (lower CPA) or growth opportunity (higher ROAS). Both compound. Both ranked by absolute dollars.

Lower CPA
via OOS pauses, PMax app exclusions, device CPA fixes, ad copy outliers, missing-asset CTR recovery
Higher ROAS
via product budget rebalancing, search-term promotion, top-landing-page reallocation, top SKU expansion
5 min
from signup to your first ranked-by-dollars audit report on the e-commerce account
FAQ

Common questions, answered.

Is Adtunez an e-commerce marketing agency?

No. Adtunez is a read-only automated audit tool, not an agency. We don't run campaigns, manage budgets, or make changes to your account. We scan in read-only mode, surface issues, and your team or your existing agency makes the decisions. No retainer, no services contract.

How quickly do I see audit results after signing up?

5 minutes typically. Sign up, OAuth into your Google Ads account, and the first scan completes within minutes. The Account Issues view loads with all 13+ checks pre-populated, ranked by dollar impact. Daily re-scans run automatically after.

Does this work for Shopify, WooCommerce, BigCommerce, and Magento stores?

Yes. Adtunez audits the Google Ads side, not the store platform. Whatever platform powers your store, the audit applies. Shopify, BigCommerce, WooCommerce, Magento, custom — all work the same way.

Will the audit catch out-of-stock products still being advertised?

Yes — this is one of our most popular checks for e-commerce. We surface every product where the listing returns errors or stock indicators are missing while the campaign continues spending. Ranked by 30-day spend on the OOS product.

Does Adtunez audit Performance Max campaigns?

Yes. PMax-specific checks include mobile app placement waste (massive in e-commerce), product budget dominance, asset coverage gaps, and Shopping feed audit. PMax accounts for 60-80% of typical e-commerce ad spend, so PMax audits are central to the tool.

Can I audit multiple e-commerce accounts at once?

Yes. The Agency plan covers unlimited accounts with volume pricing at 10/25/50/100+ accounts. Multi-account dashboard included so you can see issue counts and waste totals across every store at a glance.

How is this different from Google Merchant Center diagnostics?

Merchant Center diagnostics flag feed-level issues (disapprovals, missing attributes). Adtunez audits the campaign performance layer — which products are wasting spend, which campaigns have device CPA imbalances, which keywords are zero-converters. Different layer, different findings. Both useful; we cover the campaign side.

Two ways to start

Free audit or 15-day trial.
Pick what fits.

Both are read-only. Both take 5 minutes to set up. Neither requires a credit card to start.

Option 1

Free Google Ads Audit

One-time scan, personalized PDF report ranked by dollar impact. Sent within 24 hours of connecting. No card needed. Built specifically for e-commerce accounts that want a baseline before subscribing.

Get free audit
Option 2 · Most chosen

15-Day Free Trial

Full access to daily monitoring, all 13+ checks, multi-account dashboard, period comparison view. The full e-commerce audit experience for 15 days at no cost. No credit card. Cancel anytime.

Start trial

Audit your e-commerce Google Ads in 5 minutes.

Adtunez is the automated audit tool built for the people who actually run paid acquisition for E-commerce stores. Sign up free, connect your account, see every leak. No credit card. Cancel anytime.

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